Internet marketing allows businesses to reach their customers through various online channels such as social media, emails, and websites, using different types of content such as text, images, graphics, and videos.

With more companies now conducting business online, it is important for small businesses to have an online presence to keep up with competition. Internet marketing has also given an edge to new small businesses entering into the market

“We’re now living in a more hybrid work environment where more and more people have embraced technology in every aspect of their lives. It’s really helped to level the playing field for many small businesses who previously had been at a bit of a disadvantage to larger competitors with bigger budgets and reach,” said Angela Giombetti, SVP and head of marketing for Wealthspire Advisors LLC.