Digital marketing refers to the use of digital channels and technologies to promote products, services, or brands to reach and engage with a targeted audience. It encompasses various strategies and tactics to achieve marketing goals in the online space.

Here are some key aspects of digital marketing:

Pay-Per-Click Advertising (PPC): PPC advertising allows advertisers to display their ads on search engine results pages or other websites and pay only when a user clicks on their ad. Popular platforms for PPC include Google Ads and Bing Ads.