Here are some key aspects of digital marketing:

Search Engine Optimization (SEO): SEO involves optimizing websites and content to improve their visibility and rankings in search engine results pages (SERPs). It aims to drive organic (non-paid) traffic by optimizing on-page elements, improving website structure, and earning backlinks.

Pay-Per-Click Advertising (PPC): PPC advertising allows advertisers to display their ads on search engine results pages or other websites and pay only when a user clicks on their ad. Popular platforms for PPC include Google Ads and Bing Ads.