Digital marketing refers to the use of digital channels and technologies to promote products, services, or brands to reach and engage with a targeted audience. It encompasses various strategies and tactics to achieve marketing goals in the online space.

Here are some key aspects of digital marketing:

Search Engine Optimization (SEO): SEO involves optimizing websites and content to improve their visibility and rankings in search engine results pages (SERPs). It aims to drive organic (non-paid) traffic by optimizing on-page elements, improving website structure, and earning backlinks.

Pay-Per-Click Advertising (PPC): PPC advertising allows advertisers to display their ads on search engine results pages or other websites and pay only when a user clicks on their ad. Popular platforms for PPC include Google Ads and Bing Ads.

Social Media Marketing (SMM): SMM involves leveraging social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to build brand awareness, engage with the audience, and drive traffic to websites.

Content Marketing: Content marketing focuses on creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It includes blog posts, articles, videos, infographics, and more.