Pay-Per-Click Advertising (PPC): PPC advertising allows advertisers to display their ads on search engine results pages or other websites and pay only when a user clicks on their ad. Popular platforms for PPC include Google Ads and Bing Ads.
Social Media Marketing (SMM): SMM involves leveraging social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to build brand awareness, engage with the audience, and drive traffic to websites.