Digital marketing refers to the use of digital channels and technologies to promote products, services, or brands to reach and engage with a targeted audience. It encompasses various strategies and tactics to achieve marketing goals in the online space.

Here are some key aspects of digital marketing:

Influencer Marketing: Influencer marketing leverages popular individuals or influencers with a large following on social media to promote products or services to their audience.

Affiliate Marketing: Affiliate marketing is a performance-based marketing model where affiliates promote a product or service and earn a commission for each sale or lead they generate.

Data Analytics and Tracking: Digital marketing relies on data analytics to measure the effectiveness of marketing campaigns, track user behavior, and make data-driven decisions. Tools like Google Analytics provide insights into website traffic, conversions, and user engagement.