Digital marketing refers to the use of digital channels and technologies to promote products, services, or brands to reach and engage with a targeted audience. It encompasses various strategies and tactics to achieve marketing goals in the online space.

Here are some key aspects of digital marketing:

Search Engine Optimization (SEO): SEO involves optimizing websites and content to improve their visibility and rankings in search engine results pages (SERPs). It aims to drive organic (non-paid) traffic by optimizing on-page elements, improving website structure, and earning backlinks.